![]() ![]() RS: Consumers are being bombarded and inundated with country messages as each of us seeks to set our nation apart from the other and get to the top of the choice list. The forum provides an opportunity to share successes, learn from each other, and stretch our thinking to achieve even more ambitious outcomes for our nations.ĬNP: What do you consider to be the biggest challenge facing place branding and marketing teams working for cities, states and places across Latin America and the Caribbean? ![]() The CNP conference comes at a pivotal time as nations face the next challenge of recognition, growth, and consideration in an increasingly complex geopolitical landscape. RS: LatAm and Caribbean nations have stepped up efforts significantly over the past few years, creating and evolving their nation brands and positioning strategies. But what goes on behind the brand? Rebecca Smith, Director of the New Zealand Story, shared some of New Zealand's key areas of focus with us before she delivers our international keynote at City Nation Place Latin America & the Caribbean.ĬNP: Why do you think that this is a good time to be launching City Nation Place Latin America & Caribbean to bring together national, regional and city place branders to explore the unique challenges that the region faces? New Zealand have one of the most admired place brands in the world.
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